As digital marketers, your ethos is often to help businesses improve their strategies and attract the clients they want. However, don’t forget to look after your own business needs.
Small Businesses: 10 Secrets to a Good ‘About’ Page
When you’re a small business, your website content can make the difference between success and failure.
Your ‘About’ page is often the most awkward to write, but it’s important you put effort into writing it because it can persuade the reader you’re the business to trust.
Blog Surgery: How to Breathe Life into Your Posts
How Can Businesses Benefit from Content Creation?
Whether it’s addressing the issues your readers face, an insight into your industry or just an amusing anecdote to entertain your audience, the content you create can help establish your business as an authority in its niche.
As businesses, we often just do things because we’re told we should be doing them.
What Services Do Content Writers Provide?
Content writing is so much more than just putting words on a page.
Whenever we’re asked about our services here at Castle Writing, we end up reeling off a list of different content types (this article is no exception, HA!), but of course, things are never that simple.
Finding Our Own Voice
Welcome to the launch of the Castle Writing blog!
This is the place to come when you need a little bit of inspiration for your own blogs, social media, web pages, emails and endless other places us business owners are expected to have content. We’ll also provide insight into the work of the professional content writer, and how writing expert content isn’t as easy as it sounds.